Bring warmth and artistic texture into your interior with the Chu-Chu 100% Wool Rug, a handcrafted piece designed for modern, Nordic and contemporary homes.

Hand-Knotted by skilled artisans, this rug features a soft looped wool surface that creates a rich tactile feel underfoot while remaining durable for everyday living. The abstract linear markings are intentionally irregular, giving the rug a relaxed, organic personality — like hand-drawn chalk lines on an earthy canvas.

Its balanced composition makes it ideal for living rooms, bedrooms, reading corners or studio spaces where you want subtle design character without overwhelming the space.

The rug is presented in a dusty Beige base, softened with slightly heathered tones that prevent it from looking flat or overly saturated.

The natural wool fibres regulate temperature, resist dirt and age beautifully over time, making Chu-Chu both a practical and decorative investment.

  • 100% natural wool –

  • Hand Knotted  craftsmanship

  • Soft textured cut pile

  • Durable & long-lasting area rug

  • Comfortable year-round use

  • Modern organic / Scandinavian style

Size

10'x14' / 300×400 cm, 9'x15' / 270×450 cm, 9'x9' / 270×270 cm, 5'x8' / 150×240 cm, 6'x9' / 180×270 cm, 8'x10' /240×300 cm, 9'x12' / 270×360 cm, 12'x15' / 370×457 cm

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Blot spills immediately with a clean, dry cloth. For stubborn spots, spot clean by blotting with a mild detergent and allow rug to dry on a flat surface.   

Regularly hand vacuum on the lowest setting and without the beater bar.

Shedding of loose fibers is normal and will diminish over time with regular vacuuming. Expect the most shedding to occur within the first few months. 

Professional rug cleaning is recommended as needed. 

Use a rug pad to prevent slipping and sliding. Rug pads protect both your floors and your rug from wear and tear, extending the life of your rug.